Project Beauty is a social start-up, established in Utrecht, Netherlands. Project Beauty aims to raise awareness about the societal impact of the phenomenon ‘beauty’ in general and about the personal experience of it in particular.
By inviting people to reflect on their views on beauty we contribute to their personal wellbeing and more sustainable consumption.
By presenting a survey with set of intriguing questions about beauty, which function as a mirror that reflects ones personal experience with and opinion of beauty.
The questions also have been asked to representative numbers of people in (so far) seven countries, thus creating a unique database with intriguing information about this wonderful but sometimes also complicated phenomenon.
At the start
The social enterprise was started in the Netherlands by a Dutch communication researcher Marius Hogendoorn. After his side career in bodyfashion came to an ending, he took a time-out and created a survey that has been described as ‘intriguing’ or even ‘mindblowing’. The idea came to him after reading a book from the Irish poet philosopher John O’Donohue.
With a team of wonderful helpers and numerous generously supporting companies through the years Project Beauty has grown into a much appreciated tool to evaluate your personal views on beauty, as well as a leading source of information on how beauty can be perceived.
Since the start of Project Beauty in 2007 now over 12.000 people participated and shared their views on this wonderful but also sometimes complicated phenomenon called ‘beauty’. The findings from Project Beauty are summarized in the ‘Seeking Beauty’ books and in regularly appearing blog texts.
So far, the survey been carried out in five languages and eight countries: the United States, the United Kingdom, Ireland, Germany, Austria, the Czech Republic, the Netherlands and recently also in Peru. In the UK and the Netherlands the benchmarks already have been replicated. The core questionnaire is also already available in French and soon also in Italian and Arabic.
With the wonderful support of many great organizations and some many amazing individuals Project Beauty is constantly expanding to new countries.
In case you have questions or suggestions about Project Beauty in you country, visit one of the specific country sections or contact us.
Beauty establishes a sphere of untouchability.